I just saw this new Barbie commercial and thought I would post it here for others to see/react to as well...
http://www.youtube.com/watch?v=jU_1rjuNGb8&feature=youtu.be
The ad is set up in a way leading to the assumption that it will end in a statement about "thanking your mom," sister, or even a teacher-- but no...all of these girls are actually inspired by a doll ("because, really, a doll can believe in you," as one of the youtube comments say). Other viewers sarcastically mock the lines delivered in the ad with comments like "She gives me a body shape complex! And an eating disorder. I can be anything!"
Is it fair to be disturbed by this commercial, or are audiences over-reacting?
http://www.youtube.com/watch?v=jU_1rjuNGb8&feature=youtu.be
The ad is set up in a way leading to the assumption that it will end in a statement about "thanking your mom," sister, or even a teacher-- but no...all of these girls are actually inspired by a doll ("because, really, a doll can believe in you," as one of the youtube comments say). Other viewers sarcastically mock the lines delivered in the ad with comments like "She gives me a body shape complex! And an eating disorder. I can be anything!"
Is it fair to be disturbed by this commercial, or are audiences over-reacting?
I feel the same way about the Barbie commercial. Even though the sarcastic tone of the comments might seem like a bit too much, I feel like they are right. I think Mattel is only promoting this ad to give their brand a better image and reputation. There has been a lot of criticism over Barbie saying that the doll promotes bad body image in young girls and presents a very narrow definition of femininity. The ad makes Barbie seem like a real-life role model even though it is just a doll.
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