http://muse.jhu.edu/journals/asr/v007/7.2unit07.html
The essay “Marketing Femininity: Images of Modern Chinese Women” by Harriet Evans made me think about representations of femininity and masculinity in the media, especially magazines and advertisements. The article linked above is “Representations of Masculinity and Femininity in Advertisements” from a journal on advertising. The article starts by discussing the distinction between gender and sex and then it thoroughly examines the representation of gender in ads through the life cycle, from infancy through old age. It provides many examples of gendered advertisements for each stage in the life cycle. It is interesting how the article progresses chronologically through the ages and how the ads go from showing a gender-neutral infant to showing mature masculine or feminine depictions of men and women. There is also a small section on gays and lesbians in ads. The article seems long but it includes many examples of advertisements.
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