http://www.sacbee.com/2011/10/03/3957247/first-ever-study-reveals-cosmetics.html
This article details a study by Proctor&Gamble on how women are perceived in terms of attractiveness, competence, likeability, and trustworthiness based on if they were wearing no make-up, natural make-up, professional make-up, or glamorous make-up. The results showed that the naturally and professionally made-up women were rated highly in all four categories, while the glamorous look was equally likeable, less trustworthy, and more attractive and competent than the other looks. This study seems to suggest that it is necessary for women to wear make-up in order to appear competent and be successful in the workforce. However, it is significant that Proctor&Gamble, which produces a number of make-up products, would publish this study, and it reminded me of our talk in discussion about how capitalism exploits cultural mores in order to turn a profit - perhaps by correlating female attractiveness with success in order to sell more make-up?
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