A new campaign for Gillette, media calls it a head-scratcher, is showing photos of women with dark hair on
their legs and under their arms. Apparently the ad is about young and sexy
women protesting daily regime of shaving and maintaining perfect smooth skin.
Their message is that women are “not going to shave until men do.” The site
that posted this advertising campaign below received so many hits that
visitors almost crashed the site. Fascination over breaking the social norm, especially
when it comes to women and their physique is a very interesting phenomenon in
our society.
I wonder, do you still find her beautiful and sexy with all that hair?
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